Marketing Your Photographs
Text By John (subscriber contributor)  © All rights reserved.

I thought Iíd write this to help others who may take the same course of marketing their photographs that I chose.
 
About 2 months ago, I was invited to display about 20-27 pieces of my work in a local Coffee House/Gallery which would be sold off the wall. The proprietor of the Coffee House/Gallery would receive 10% of the gross. I would have the entire month of May for my "show". Knowing I had more than enough marketable photographs, I accepted.
 
Lesson 1: I had no experience doing this and 2 months was not long enough to "come up to speed". (I guess Iím a slow learner). (I still havenít set up my "books" for this).
 
Lesson 2: Even though I had planned on doing my own printing, matting and framing, I was unprepared for the cost of making enough photographs for sale. (I still donít know how many is enough as my stuff is still 1 plus weeks from display). Mistakes and rethinking how I wanted them were the biggest costs. This leads to lesson 3.
 
Lesson 3: Make your choices before starting and stick to them if the end result is acceptable. Yes, there may be a better way and the next time you'll know how to do it better.
 
Lesson 4: If you do your own matting, find a standard size to mat, (I settled on half sheets of Super B Ė 9.5x13 and 6.5x19 with a 16x20-finished product). Then make sure your photographs are all the same size. This will save a lot of time matting.
 
Lesson 5: I chose black metal frames as they're kind of "neutral" and cheap. (I ended up buying 30 16x20ís and 10 10x22ís and associated hardware for about $360). They also scratch easy. I noticed this morning that a number of them have scratch marks on them. (Careless handling from someone used to wood). Iím hoping some matte black spray paint I have will fix them. This is already costing too much.
 
Lesson 6: Iím sure there are further lessons to be learned but I either donít remember them or they havenít struck me yet.
 
What started out as a great adventure and dreams of riches has turned into a mountain of work, primarily due to lack of planning. I hope this helps someone out there make better choices than I did.




My Outdoor Eyes Photography Blog

Red-Winged Blackbird At Fort Hill On Cape Cod

You can always hear the distinct “Cu-ca-ree” call of the Red-Winged Blackbird as you hike around Fort Hill. They are everywhere and so pretty. This guy was high in the Eastern Cedar tree along Nauset Marsh just singing away. Love his coloring… so bright and vibrant!

Pretty Purple Ground Ivy Along The Trails At Fort Hill On Cape Cod

Ground Ivy is part of the mint family and grows to about 6″ tall with 3/4″ blue-violet flowers which are tubular. They grow from April to June and you can see them all along the trails at Fort Hill in Eastham.

Belted Kingfisher At Goose Pond At The Wellfleet Bay Wildlife Sanctuary On Cape Cod

I love the cackling sound of the Kingfisher as he flies about. This Kingfisher landed high in the tree by Goose Pond looking for lunch below. I loved how he looks like a silhouette high in the tree. Love those feathers! What do you think?


 
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